At just an hour’s drive from Sydney International Airport lies the city of Wollongong. This city has been gaining popularity as one of the safest cities in the country to study, live, and work as if offers outstanding business opportunities in a lot of industry sectors. The University of Wollongong produces a pipeline of skilled graduates for the local companies to acquire and grow their business. With easy connectivity in the form of direct flights to Brisbane and Melbourne, Wollongong is strategically located for seamless trade and business activities. The local government has also promised premium new spaces for office development to bolster growth.
For direct SEO Wollongong specific information, visit: https://www.clicksmarketing.com.au/seo/wollongong/
Just as the rest of the world, ecommerce too is pretty big in Wollongong. SEO and ecommerce don’t always go hand in hand, but with a bit of planning and a lot of hard work, it’s possible to make it happen. Let’s dive into how you can capitalize on search engine optimization to build an ecommerce store in Wollongong.
Why SEO Matters for Ecommerce
Most small ecommerce firms know they want to increase traffic to their website, but they don’t understand the type of traffic they are looking to drive. The user wants many choices and options, and an extensive product catalogue is part of that. Knowing that, these ecommerce companies need to get to know their audience and better understand the types of products their customers want.
This is where SEO can help out. The search engine needs to rank each page fairly; so, it looks for SEO-focused quality, content, and links. If an ecommerce store is creating product and selection pages that are quickly searched, they’re going to be a hit. Instead of focusing on an entire website, focus on single product pages and keyword-rich pages. For example, if a user is looking for a women’s handbag, make sure that you rank all the product pages of women’s handbags to be seen first on Google suggestions.
Use Analytics Tools
When people search for products on Google, they expect to find good results. This is why they use search engines in the first place. If you’re not getting a majority of the links from Google, it’s pretty clear that something’s off. So, it’s best to use a tool that analyses the link graph to give you accurate numbers.
If you want to find a tool, there are many to choose from – both paid and free. Some of the best tools you can use on your ecommerce site are Google Analytics, Kissmetrics, and Matomo. When you use such tools, you’re able to get precise data on the search volume, link depth, and trust (inbound) ranking signals.
Use Meta Tags to Provide Better Quality Content
When you create your ecommerce pages, you can use meta tags to set up specific requirements for each category you’re selling. In the case of searchable titles, this helps to increase the links to your site. Using proper meta tags not only helps drive more traffic to your store but also helps increase the time that the visitor spends on the site.
The best way to achieve this is through creating engaging content. Use Google’s “Ask a question” feature and include a relevant, easy to answer question in your meta tag. It doesn’t matter if your ecommerce site is selling crayons or luxury handbags. Just try to make sure each page has a good flow. Keep the text short and sweet.
Incentivize User Reviews
Reviews are one of the best ways to boost your SEO and also to increase conversion. The same things work on search engines as they do on social media, and if you get great reviews, they’ll help build your credibility.
On social media, it’s easy to see how good or bad a brand’s reviews are. But on the web, you can’t always see it as easily. So, creating reviews for your ecommerce site will have a massive impact on the search engine optimization of your site.
Make Sure You Have an Email List
If your business website focuses on ecommerce, it’s a good idea to have an email list in place to drive more traffic to your website. Your email list will also help keep you connected with your customers, which will help you to stay on top of what they’re buying.
Email is a great way to provide customer service and also let them know about new products. Make sure your list has a means of receiving notifications to improve your conversion rate.
When most people think about ecommerce, they tend to imagine big, sales-driven businesses. However, there’s also local ecommerce which a lot of small companies are dependent on just for the local market. With a little bit of SEO tweaking, you can get plenty of organic traffic to your ecommerce store in no time and improve sales.